The all-new 210 Montauk takes this classic platform to new levels of functionality and possibility. Its standard boat-motor-trailer package includes a 150-hp Mercury FourStroke, allowing you to go farther and stay out longer. The size gains create an expansive forward deck with a large fishbox, anchor locker and a convertible cooler seat. Anglers will appreciate the ample workspace, six standard rod holders and optional aft livewell. The 210 offers unprecedented comfort, as well, with an innovative sun lounge and aft seating options. Optional console T-top, ski tow arch and split bow rail allow you to outfit your Montauk to suit any boating application.
The Sticker Price (or MSRP - Manufacturer’s Suggested Retail Price) is the retail price set by the factory. According to AAA, the Sticker Price is marked up by an average of 13.5% from what the dealer paid for the vehicle.
This is what the manufacturer theoretically charges the dealer for the vehicle. While this price includes manufacture costs, such as regional ad fees, it does not include discounts, incentives, or holdbacks (money allocated back to the dealer upon sale). These considerations make the dealer’s actual cost lower than the Factory Invoice.
This is the aforementioned Factory Invoice, but with the holdback taken out. This is essentially what the cost is to the dealer since he will be given the holdback money in the future.
The FactoryPricing information and Bottom Line should be used when negotiating with the car dealer. For a no-hassle experience, FactoryPricing recommends buying from one of our Certified dealers found on our website.