
Boston Whaler is a boat company that builds foam filled fiberglass boats and has, for many years, sawn boats in half to illustrate their durability, performance, smooth ride and "unsinkability". The original 1961 Life magazine ad pictured founder, Richard T. "Dick" Fisher, sitting in a floating 13' Whaler with a crosscut saw half-way through the hull. After the cut was completed, Dick Fisher used the stern section to tow the bow section back to shore. Modern Whaler advertising uses a chain saw. Due to the foam core construction, the Whaler will remain afloat when sawn completely in half. Boston Whaler boats also remain afloat when completely swamped (full of water). Because of these attributes, Boston Whaler's trademarked sales line is "the unsinkable legend."