The LINCOLN Navigator is a large, luxury sport utility vehicle that competes with the Cadillac Escalade. The standard list of features is extensive and augmented by a long list of options. The large SUV design of the LINCOLN Navigator means cargo capacity and available 4-wheel drive make a very capable vehicle that is also among the most luxurious rides available.
The Sticker Price (or MSRP - Manufacturer’s Suggested Retail Price) is the retail price set by the factory. According to AAA, the Sticker Price is marked up by an average of 13.5% from what the dealer paid for the vehicle.
What is Factory Invoice?
This is what the manufacturer theoretically charges the dealer for the vehicle. While this price includes manufacture costs, such as regional ad fees, it does not include discounts, incentives, or holdbacks (money allocated back to the dealer upon sale). These considerations make the dealer’s actual cost lower than the Factory Invoice.
What is Dealer Cost?
This is the aforementioned Factory Invoice, but with the holdback taken out. This is essentially what the cost is to the dealer since he will be given the holdback money in the future.
What is the Estimated Total?
The FactoryPricing information and Bottom Line should be used when negotiating with the car dealer. For a no-hassle experience, FactoryPricing recommends buying from one of our Certified dealers found on our website.