With prices starting at a little over $20,000 and standard 4-wheel drive, the classic Wrangler is one of the best SUVs for the money in its class. The 6-speed manual transmission helps the Wrangler achieve a not-too-shabby 15 mpg city and 19 mpg highway rating. Inside, the multi-function steering wheel and 6-speaker sound system are standard across the board. With a rugged rock-crawler like this, it’s important to note for new shoppers that even at its least expensive, the Wrangler’s doors are still all metal with roll-up windows ? and they can still be taken off completely.
The Sticker Price (or MSRP - Manufacturer’s Suggested Retail Price) is the retail price set by the factory. According to AAA, the Sticker Price is marked up by an average of 13.5% from what the dealer paid for the vehicle.
What is Factory Invoice?
This is what the manufacturer theoretically charges the dealer for the vehicle. While this price includes manufacture costs, such as regional ad fees, it does not include discounts, incentives, or holdbacks (money allocated back to the dealer upon sale). These considerations make the dealer’s actual cost lower than the Factory Invoice.
What is Dealer Cost?
This is the aforementioned Factory Invoice, but with the holdback taken out. This is essentially what the cost is to the dealer since he will be given the holdback money in the future.
What is the Estimated Total?
The FactoryPricing information and Bottom Line should be used when negotiating with the car dealer. For a no-hassle experience, FactoryPricing recommends buying from one of our Certified dealers found on our website.