Hyundai intended the Equus to compete with the likes of BMW, Mercedes and Lexus’ full-size sedans. To accomplish this, they equipped it with adaptive air suspension, 19-inch alloy wheels, HID headlamps, a Lexicon 7.1 surround audio system, heated and cooled seats, adaptive cruise control and lots and lots of leather. The Equus is powered by a 385-horsepower V8 via a 6-speed automatic transmission built by ZF. Base prices for the Equus start at $58,000, which is $7,000 cheaper than an LS460 and $25k less than a BMW 7-series.
The Sticker Price (or MSRP - Manufacturer’s Suggested Retail Price) is the retail price set by the factory. According to AAA, the Sticker Price is marked up by an average of 13.5% from what the dealer paid for the vehicle.
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