Back in 2009, while at a meeting discussing their virtual real estate (domains) with his partner and other business associates, Steve Hove seized upon a extremely successful marketing campaign previously launched in the newspapers by David Maus, one of the largest automobile dealers in the Southeast, who attended the meeting.
After several months, he was finally able to secure the domain critical to bringing this exciting print marketing online. He thought why just automobiles, he began thinking about boats, rv’s, motorcycles, waverunners, atv’s, etc. or most any product that was manufactured thus began building what would become FactoryPricing.com.
Steve’s personal expertise (along with his experience co-founding several other successful companies) led him to create more efficient technologies which make FactoryPricing so useful, intuitive and unique.
A proprietary categorization technology that automatically identifies and organizes products made by virtually any manufacturer.
A search algorithm that finds savings opportunities unique to each user.
FactoryPricing’s technology does everything automatically, in a way that other online consumer pricing applications and personal software don’t. It provides useful information and smart, specific recommendations for saving more money based on each user’s individual preferences.
After nearly two years in development, the public beta of FactoryPricing.com launched in November 2011. We welcome you in making FactoryPricing.com the leading and fastest growing service of its kind.
Immediately after its launch, FactoryPricing was acquired by Cognitiv, a digital marketing company. The acquisition brought FactoryPricing’s All in One Place unique personal categorization approach to more consumers and dealers.
The acquisition worked because, first and foremost, FactoryPricing.com and Cognitiv share a common vision. FactoryPricing’s mission is to help people understand these buying processes and thus do more with their money. Cognitiv has always been a customer-centric organization. Together, we’re working to get more Americans on track to achieve more personal goals. We are, In Time With Achievers.
FactoryPricing is an online market disrupter, a consumer/dealer friendly website never seen before, a one-stop shop for consumers to find "all the info you will need to buy a car, boat, rv, etc.". By listing information on virtually anything manufactured in a Factory, this site is poised for unlimited growth. This creates a cross-pollination of products where consumers are initially looking to purchase one product, but because of the proximity, end up purchasing a different product altogether.
Mr. Hove, a co-founder, displays unique entrepreneurial skills and talents, and has been instrumental in the development and promotion of a variety of start-up companies including Modern Business Associates, eSmokes.com, NewHomes.com, YesMail, ArcSight, and Inktomi. In 1997, Mr. Hove was co-founder, and Chairman of the Board of Modern Business Associates (MBA), one of the nation’s largest professional employment organizations, with revenues of $750 million. MBA is the seventh largest privately held company in the Tampa Bay Metro Area.
In 1998, Mr. Hove founded and was the CEO and Chairman of the Board of eSmokes, Inc., one of the pioneers of the internet which achieved sales of over $1m per week and had over $200m in online sales. Also in 1998, Mr. Hove joined with the founding team of the Inktomi Corporation (Nasdaq: INKT), which went public and achieved a multi-billion dollar market capitalization, to became a partner in Strategic Acquisition Ventures, Ltd. (SAV), a technology incubator in Palo Alto, California that specialized in technology and internet investments. SAV’s initial start up was Yesmail.com (Nasdaq: YESM), which went public in 1999 and was then purchased by CMGI (Nasdaq: CMGI) for $650 million.
In 1999, Mr. Hove was a co-founder and executive officer of NewHomes.com, an on-line real estate company with multi-billions in gross sales. NewHomes.com was sold in 2006 for $40m to Alta Communications, a $1.5 billion private equity firm based in Boston, Massachusetts. In 2000, while residing in the heart of Silicon Valley, Mr. Hove became an initial investor in Silicon Valley Internet Capital (SVIC), and during this time, SVIC incubated and was the initial lead investor in Arcsight (Nasdaq: ARST), which went public in 2008 and is a leading enterprise internet security company. Kleiner Perkins and Intel Capital were co-investors in ArcSight. ArcSight was sold in September 2010 to Hewlett Packard for $1.5B.
Mr. Hove began his career as a real estate developer in Florida, where he built and sold over $1billion in residential and commercial properties. Mr. Hove is an alumnus of the University of Florida and a life loyal member of the Sigma Chi Fraternity.
Having worked as an entrepreneur in a variety of successful startup companies for the last twenty-five years, Mr. Hove has significant experience in mergers and acquisitions; integration of acquisitions; starting new companies ("green fields"); joint ventures, real estate-related transactions; building and operating Corporate support operations for multi-unit businesses; raising public and private equity and debt, and initiating, negotiating and consummating liquidity events.
Mr. Register, a co-founder, has been involved in information systems and web development since the mid-nineties. Mr. Register has worked with many Fortune 500 companies as both an employee and consultant. The scope of services performed for these clients ranged from simple content management systems and CRM systems to custom e-commerce platforms and even disaster recovery consulting. Geico, YUM Brands, Honeywell, North Point Community Church, Intuit, Optimus Solutions, TwoThink, Freestyle Music Park and Websolvers are just a few of the companies that have benefited from Mr Register’s technical expertise.
At the age of seven, Mr. Register was a child prodigy developing software for the Commodore 64, one of the first home computers. Several years later Mr. Register began a life of developing software full time.
In 1999, Mr. Register immediately upon his High School graduation, begin working for Geico where he helped to develop Geico’s corporate intranet. Mr. Register continued to develop software through 2002.
From 2003 to 2006, Mr. Register while attending the University of Georgia developed for what would become Intuit’s financial service platform, Digital Insight, which is the dominant software used by small banking institutions. Mr. Register left Intuit upon his graduation from college.
In 2006, Mr. Register worked for Optimus Solutions as a design consultant for their disaster recovery business continuity planning (DRBCP) platform.
In 2007, Mr. Register left Optimus to become North Point Community Church’s web project manager, but decided to move to Florida with his family in 2008.
In 2009, Mr. Register was the technical director for TwoThink and Websolvers before leaving to join the Company.
Mr. Register currently specializes in open source software (such as Apache, PHP, and MySQL) but enjoys many other development tools and software.
Mr. Register is married, the father of one child, and is very involved with his local church. He is a graduate of The University of Georgia where he helped to found the Theta Chi Chapter of the Delta Sigma Phi fraternity.
Michael E. Lewis, a co-founder, age 50, has been a serial entrepreneur for more than 20 years. During this period he has been engaged in various aspects of the real estate business as a principal, investor, developer and manager. Through his entrepreneurial spirit, Mr. Lewis has been personally involved in many different types and aspects of businesses. Mr. Lewis has co-founded, or is a principal, in a national healthcare staffing company, several technology companies, and many others. Mr. Lewis is often sought out for his business advisory, real estate expertise and financial consulting.
His primary passion is Mission Ministries, a not for profit 501©(3), which is focused on providing funds to individuals and organizations to assist in financing short-term international missions.
Mr. Lewis is married, the father of three children, and sits on the board of directors of his local church.
Mr. Lewis graduated Magna Cum Laude with a Bachelor of Science degree from Clarkson University in 1982.
In practice since 1978, Mr. Wolfe’s primary area of practice involves representation before the Internal Revenue Service. In particular, he has developed specic expertise in audit and collection matters including preparation of appellant protests, Offer in Compromises and lien discharges.
Years of practice with the Internal Revenue Service have enabled Mr. Wolfe to become extremely familiar with the Internal Revenue Service’s procedures, thus very often results with representation concluding with a favorable outcome.
Education, Accreditations and Licensing include;Lake Sumter Community College, Valencia Community College, University of Central Florida and Rollins College. Accredited in Federal Taxation by the Accreditation Council for Accountancy, Accredited Tax Advisor by Accreditation Council for Accountancy and Taxation, Enrolled to Practice Before the Internal Revenue Service.
Has Series 7, 66 and 24 securities licenses. Also holds a Florida Real Estate Associates license as well as a Florida Life, Health and Variable Annuities insurance license.
Professional Memberships include -National Society of Public Accountants, Florida Society of Tax & Accounting Professionals, Florida Society of Enrolled Agents, National Association of Enrolled Agents.
David Maus has become one of the most recognized personalities in the Central Florida area, locally known as a spokesperson and General Manager for David Maus Toyota, David Maus Volkswagen North, David Maus Volkswagen South and the all new David Maus Chevrolet. Mr. Maus’ business ventures extend as the President of Maus Media Group, a local advertising agency. Mr. Maus has shown that he believes in integrity and honesty when dealing with his customers. He has set a trend with his advertising on how a customer should be treated and how valuable their time is.
David Maus’ most commendable attribute is his generous involvement in local Central Florida charities. For the past eight years, the David Maus Automotive Dealerships have been involved with multiple charities, donating over $250,000 and hundreds of volunteer hours. He has been spotlighted by Time magazine for his participation with such charities as Ronald McDonald House Charities of Central Florida (2009,2008), Children’s Miracle Network (2007), Camp Boggy Creek (2006), Sports and Drugs Don’t Mix Charity for Kids (2005), and The Lake Mary Police Department D.A.R.E. program (2004).
Mr. Maus also founded the David Maus Foundation in 2004, a non-prot foundation dedicated to raising funds and awareness for local charitable organizations dedicated to helping children with life-threatening illnesses. The Foundation is about to hosted the 7th Anniversary with the signature event, the 7th Annual David Maus Foundation Celebrity Golf Tournament. This year the Foundation donated $50,000 to the Ronald McDonald Houses of Central Florida, $30,000 to the Autism Society of Greater Orlando, $30,000 to Camp Boggy Creek and $25,000 to Crohn’s and Colitis Foundation. Since its formation, the Foundation has donated more than $750,000 to local Central Florida children’s charities.
In the past eight years, David Maus Toyota has been named the recipient of the Toyota Motor Sales President’s Award, Board of Governor’s Award, as well as the Chairman’s Award by Southeast Toyota. David Maus Toyota honors also include the prestigious President’s Cabinet Award in 2005. All of these accolades are given to the top Toyota dealers in the country in sales, service and community involvement.
David Maus has over 18 years experience in the car business having started his career with Kissimmee Toyota in 1993. Prior to the car business, David Maus worked in the golf industry in sales. He makes his permanent residence in Orlando and enjoys golf, swimming, and spending time with his family.
Alexander F. Hern, age 46, has been an entrepreneur for nearly 15 years focusing on incubation and seed stages of technology start-up companies. From 1995 to 1997, he was a cofounder, shareholder, and board member of the Inktomi Corporation, a search engine technology rm, which became a publicly traded company (Nasdaq: INKT) in 1998.
From 1997 to 2001, he was a cofounder, shareholder, and the managing partner of Strategic Acquisition Ventures, Ltd., a technology incubator. From 1998 to 2000, he was a co-founder, shareholder, and board member of Military Commercial Technologies, Inc., a military technology incubator.
From 1999 to 2000, he was a co-founder, shareholder, and board member of Yesmail, Inc., an online email marketing rm, which became a publicly traded company (Nasdaq: YESM) in 1999.
From 2000 to 2003, he was a cofounder, shareholder and board member of NewHomes.com, Inc., an online real estate company, which was sold in 2006.
From 2001 to 2009, he was a cofounder, shareholder, and board member of Silicon Valley Internet Corporation, a venture capital rm that harnesses and leverages critical research and development to build high growth technology businesses with commercial relevance.
From 2001 to 2004, he was a co-founder, shareholder, and board member of ArcSight, an enterprise internet security rm, which became a publicly traded company (Nasdaq: ARST) in 2007.
From 2003 to 2009, he was a cofounder, shareholder, and board member of MediZone, a medical wellness center company.
Mr. Hern graduated with a Bachelor of Science degree from Florida State University in 1986.
Mr. Oliver, age 51, is the Managing Director of the Business Trial Group of Morgan & Morgan, P.A., Mr. Oliver has a national trial practice and has handled litigation in state and federal courts throughout Florida, as well as having been admitted pro hac vice to serve as lead counsel in cases pending in California, New York, Maryland, Indiana, Wyoming, New Hampshire, Georgia, Delaware and Nevada. He typically tries several cases to verdict each year.
Prior to joining the Business Trial Group of Morgan & Morgan, P.A., in 2010, David served as a Litigation Partner in the prestigious national law firms of Carlton Fields, P.A., Honigman Miller Schwartz & Cohn, LLP, Greenberg Traurig, P.A., and Baker & Hostetler, LLP.
In July 2004, David was selected for inclusion in the inaugural edition of Florida Trend’s "Legal Elite," a peer-ranked survey of the top 1.6 percent of all lawyers in the state of Florida. He was one of approximately 50 percent of the first-year nominees to repeat the honor in 2005 and was again listed in 2009, 2010 and 2011. David was selected by his peers for inclusion in the 2006, 2007, 2008, 2009, 2010, 2011 and 2012 editions of The Best Lawyers in America (where he was selected for "Bet-the-Company Litigation" in the 2010, 2011 and 2012 editions), was honored by being included in the 2006, 2008, 2009, 2010, 2011 and 2012 editions of Florida Super Lawyers and was named by Orlando Magazine as one of the "Best Lawyers in Orlando" in 2006, 2007, 2008, 2009, 2010 and 2011. He was additionally voted by his peers as a member of the 2008 "Best of the Bar" survey by the Orlando Business Journal. David has retained an "AV" rating for the last 17 years— the highest rating available— from Martindale-Hubbell, the authoritative resource on the legal profession.